Rory Kelleher and Glassworks continue their extremely successful partnership with these beautiful spots for AXA worldwide.

Stunningly shot on location in Spain and Canada the AXA red line acts as a metaphor illustrating the life changing benefits their insurance can offer you.

In each commercial we see the landscape spin 180 degrees to reveal a positive alternate world and ultimately a brighter future. In order to show perspective changing during this transition, Glassworks developed a proprietary technique. This used simultaneous footage from multiple live action cameras, blended and mapped ont ...

Our latest offering for Guinness is another collaboration between Rory Kelleher and Glassworks. Due to the sheer scale of the required environment it was decided early on in the production that the underground rugby training facility should be created entirely in 3D. The Glassworks 3D department lead by the veteran head of 3D Alastair Hearsum built the locations and the training machines, which were inspired by drawings from the amazing Wayne Barlowe. All the live action players were shot in neutral grey amongst a forest of tracking markers. Additional 3D rugby players were added into the mid and backgr ...

The Glassworks team has teamed up with the extremely talented Mitch Stratten to create this arresting spot for vision express. The process was a combination of the mother of all pre visualisation, a very patient sound engineer, some pretty sophisticated electronics, a group of 15 long-suffering dancers and a whole lot of post production in a very short time.

Mitch and the team worked exhaustively in prepping the instructions for each dancer before the shoot. These instructions were acquired from a pre visualisation created by Dan Yargici and Dan Hope that mimicked three key human movements. These instru ...

Everyone at Glassworks would like to congratulate Martina Amati for her beautiful short I Do Air which won the Short film Bafta this year. Graded by Ben Rogers and with visual effects by Aleks Ugarow in Smoke, Glassworks are very proud to have been involved.