Rory Kelleher and Glassworks continue their extremely successful partnership with these beautiful spots for AXA worldwide.
Stunningly shot on location in Spain and Canada the AXA red line acts as a metaphor illustrating the life changing benefits their insurance can offer you.
In each commercial we see the landscape spin 180 degrees to reveal a positive alternate world and ultimately a brighter future. In order to show perspective changing during this transition, Glassworks developed a proprietary technique. This used simultaneous footage from multiple live action cameras, blended and mapped onto an accurate representation of the set. This virtual world relied heavily on using our Spheron 360 degree camera to capture survey data of the set and with just two sweeps so causing minimal shoot disruption. The multiple camera approach allowed Rory to keep all the lighting changes and other dynamic aspects of his shot footage throughout the effects process. This all helped to achieve a very realistic result, we hope you'll agree.
Stunningly shot on location in Spain and Canada the AXA red line acts as a metaphor illustrating the life changing benefits their insurance can offer you.
In each commercial we see the landscape spin 180 degrees to reveal a positive alternate world and ultimately a brighter future. In order to show perspective changing during this transition, Glassworks developed a proprietary technique. This used simultaneous footage from multiple live action cameras, blended and mapped onto an accurate representation of the set. This virtual world relied heavily on using our Spheron 360 degree camera to capture survey data of the set and with just two sweeps so causing minimal shoot disruption. The multiple camera approach allowed Rory to keep all the lighting changes and other dynamic aspects of his shot footage throughout the effects process. This all helped to achieve a very realistic result, we hope you'll agree.
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Agency: Publicis/Wam Agency
Creatives: Delphine Arnol Dennemont, Laetitia Lantieri Agency
Producer: Patrick Pauwels Production Co: Quad Director: Rory Kelleher Producers:
Nick Fewtrell, Martin Coulais DP: Jake
Polonsky
Glassworks Team: TK Colourist: Ben Rogers Flame Lead: Duncan Horn Flame: Warren Gebhardt, Iain Murray 3D: Daniel Jahnel, Dan Yargici, Sam Driscoll, Alastair Hearsum, Andreas Bystrom, Stephen New Producer: Misha Stanford~Harris
