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Nike 'Enflamme'

About this video

Nike believes that brilliant football is contagious, and that one move can change the game. The brand’s latest campaign brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves.

The campaign’s 90-second film begins with a young Matuidi recalling a decisive moment of footballing brilliance from legendary former PSG and Nigerian player Jay-Jay Okocha — then in his prime. This formative moment spurred Matuidi to even greater achievements that pay the story forward. His singular skills, team play and enigmatic goal celebrations today inspire his teammates, fans and future generations of players.

The film's narrative culminates by underscoring football’s wider power to transcend boundaries; it charts Matuidi’s emergence from all-action midfielder to charismatic cultural and style influencer of contemporary creatives, like French hip-hop artist Niska.

Created by Wieden+Kennedy Amsterdam, the campaign is part of Nike’s 2016 global football platform. 60, 20 and 15-second versions accompany the long-form film, along with influencer partnerships and online media further underpinning the campaign.

David Smith and Craig Williams, W+K Amsterdam Creative Directors, said: "Blaise Matuidi is an infectious footballer, his style and swag, on and off the pitch, has made him a beacon of French popular culture. 


  • Advertising Agency
  • Head of Broadcast Production
    Joe Togneri
  • Broadcast Producer
    Elissa Singstock
  • Executive Creative Director
    Eric Quennoy
  • Executive Creative Director
    Mark Bernath
  • Creative Director
    Craig Williams
  • Agency Creatives
    Edouard Olhagaray
  • Art director
    Sébastien Partika
  • DoP
    Steve Annis
  • Agency Producer
    Jules de Chateleux
  • Film Production Company
    Division Paris
  • Directors
    Fleur & Manu
  • Editing Company
    Whitehouse Post London
  • Editor
    Russell Icke
  • Audio Post
    Wave studios Amsterdam / Grand central recording Studios London
  • Sound Designer
    Alex Nicholls Lee
  • Sound Designer/Mixer
    Raja Sehgal

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