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This atmospheric and rather moody black and white ad for the Acura is the brand's second particularly post heavy job for Glassworks.

As the car in question drives along a mountainside road, a sign looms picturing hairpin bends approaching. These curves would normally prove to be a bit of a challenge for a normal S.U.V. (Sport Utility Vehicle to the baffled Brits amongst you), but not for the Acura. It handles the tight bends easily as the road rises and falls with its movement, pinning it to its track, finally settling back in a puff of dust as the vehicle speeds away. An American movie-trailer-like voiceover states: "Technology takes it to a whole new place".

The commercial was shot in San Francisco, where James and Glyn supervised the shoot to ensure a super slick post production job. James built and designed the road elevation hydraulics; the car was animated by Juan and rendered by Sam. Mike Wolff was responsible for the previz and the modelling of the pistons. Glyn then embarked on two weeks of Flame, supported by James, Mike and Stuart.

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Advertising Agency: RPA
Creatives: Jennifer Young and Bill Bayne
Agency Producer: Cherie Appleby Director: Tarsem
Production Company: Radical Media
Producer: Tommy Turtle
Offline Editor: Carolina Wallace @ Spotwelders, LA
Glassworks Team:
3D: James Mann, Juan Brockhaus, Sam Driscoll, Mike Wolff, Tony Landais
Flame: Glyn Tebbutt
Flame assist/ Flint: Stuart Wilson, James Cordon, Mike Skrgatic
Producers: Anthea Mousley & Jonathan Davies
 
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