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These two commercials to raise Aids Awareness in women get their message across in entirely opposite ways.

In a very earnest "Shot", 3 couples are having sex in different environments. A melancholy piano tune plays in the background. As each pair finishes the act, the man pulls a gun, which he has kept close to hand, from the glove compartment of the car, from a bedside table and out of a bag. Each of them points their weapon at their smiling partner, the anticipated shooting of the gun acting as a metaphor for the virus they may have passed on. We close on a shot of a bullet inside a condom, a highly effective image.

"The Joy of Non Sex" gets its message across in a more comedic fashion. In a 70's "Joy of Sex" style, the ad demonstrates three sexual positions that guarantee no satisfaction for either party: "The Sting", a mere touching of buttocks, "The Lock of Gibraltar", a mutual grabbing of legs and "The Journey of the Otter", a hilarious scene where our hairy moustachioed chap simply leaves the room. The message: Wear a condom and you can actually have some fun!

The grades were created by Glassworks' two telecine artists. Tareq created the grade on 'Shot' and Vic Parker on 'The Joy of Non Sex'. Diego and Tristian conformed "Shot" and "The Joy of Non Sex" respectively.

 
   
   
 
 
 
  1 Title: Aids Awareness "The Joy of Non Sex"
Agency: Ogilvy
Creatives: Paul Smith and Christina Bell
Producers: Russell Benson and Sally Miller
Production Company: Rokkit
Directors: Matt and Guy

2 Title: Aids Awareness "Shot" Agency: Ogilvy Lisbon Creative Directors: Paul Smith and Edson Athayde Copywriter: Sergio Costa Production Company: Stink
Director: Neil Harris
Producer: Jessica aan de Wiel
Glassworks Team:
TK: Tareq Kubaisi, Vic Parker
Flame: Diego Vazquez Lozano
Smoke: Tristian Wake
Producer: Romilly Endacott
 
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