It's five years since Dutch mobile network 'Ben' merged with T-mobile, but now it's back and offering much better deals to its customers. Glassworks Amsterdam helped agency Kesselskramer and director Simone van Dusseldorp to get the message across.

Ben's story is told in the first person by a one woman voiceover, but mimed by many different people from different walks of life in The Netherlands. The shocking fact is revealed that 200 thousand people were unable to pay their mobile phone bills and something had to be done about it. Buying a sim card online with Ben makes much more sense for those previously struggling with their network.

Tareq created a lovely grade for all the spots, which vary in length. Glassworks Amsterdam then conformed each of them and worked on them in Flame. This involved stopping the characters in the foreground from blinking to avoid attention being drawn to them and getting rid of moving cars and other distractions in the background. Titles were added and a general clean up performed.