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You know Easter's coming when ads like this arrive on our screens and we're persuaded to stuff ourselves with yummy chocolate shells filled with super-sweet gooiness - the famous Creme Egg from Cadbury's.

Following on from the popular "How do you eat yours?" campaign, this commercial sees the nation's people in all different guises, each singing a line from "My Way".

One chap is in a river, floating downstream in a barrel, serenading his egg, a crooning astronaut in his space station struggles with his in zero-gravity, whilst a crazy bespectacled alien creature enjoys multiple egg eating outside. Finally, a highland hunk sporting a kilt hacks his in half with an axe, not noticing he has buried his girlfriend in a mini-avalanche caused by his blow. Each character has their way of gorging their favourite choccie indulgence.

Glassworks' Daniel Jahnel built the 3D eggs, the alien's tentacles and floating creamy 'goo' using Softimage XSI. Jake Montgomery composited the barrel into a model stream and comped the astronaut, space station and alien together, all in Flame.

 
   
   
 
   
 
  Advertising Agency: Publicis
Agency Creatives: Alex Bell, Christer Andersson
Agency Producer: Sara Stebbing
Production co: Hammer & Tongs
Director: Garth Jennings
Producer: Nick Goldsmith
Offline Editor: Dom Leung
Glassworks Team:
TK operator
: Tareq Kubaisi
Flame artist: Jake Montgomery
3D Op: Daniel Jahnel
Glassworks producer: Tim Phillips
 
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