Some commercials really are what dreams are made of. Here's an endorphin-releasing ad for all the chocaholics out there...

The creative Swiss minds at Saatchi and Saatchi Simko Geneva decided the best way to sell Cailler chocolate's new look would be to build a whole world out of it. Over a period of forty-five seconds we witness the development of an entire planet from only a few choccy chunks. Mountain formations rapidly rise upwards out of a chocolate bar, then trees and a bridge appear. Chocolate cranes build an urban infrastructure and a complete city grows amidst a rush of people and objects, all of them made of the delicious creamy confection.

As a totally CG job, the post production was pretty dreamy for the 3D department, too. Glassworks' Pete Reilly and Adam Cubitt designed a bespoke plug-in for the job, which enabled any computer generated object to be filled with cubes. These 3D 'chocolate chunks' were assembled into the 3D structures. All this was composited together by Diego in Flame.