These two charming ads directed by Dom and Nic at Outsider demonstrate the practicality and style of Clarks children’s shoes.

In “Horseriding” a little girl clambers onto an upturned plantpot so she can mount her “Horse”. She duly does so, and proceeds to gallop around her garden; she feeds and strokes her imaginary trusty steed, lost in her fantasy world.

A Billy Elliott-esque “Balloon” features a young boy and his imaginary football. He races around his house, over sofas and under tables, in a beautifully choreographed game of “keepie-uppie”. He eventually shoots and scores a “goal” as he finally kicks the inflated plaything out of the window. Both ads end with the tagline “For every kid there’s a shoe that fits”.

The appeal of the two commercials is the sense of nostalgia they instil in the viewer; both in terms of the Clarks brand, with which most of us have grown up, and a vivid reminder of the childhood games we used to play.