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Clarks' latest campaign aims to demonstrate their new footwear range is so super-comfy, you'll be dancing around all day.

The two ads for the UK show us flexible pumps and wedges. In 'Cocoa Creme' a woman pops out of her front door just as her bus races by. This doesn't pose a problem though, as she trots off to the office, then to a restaurant and returns home with a spring still in her step. Shanks' pony does just nicely when you're sporting Clarks shoes. When faced with a flight of stairs in 'Star Azure' our Clarks wearer can't resist tackling each riser in a creatively choreographed fashion, traversing the steps, eventually sweeping to the bottom with a few pirouettes en route.

Limited to the European market, 'Star Azure' features a tourist leaving her hotel and dancing her way around museums and galleries. She then skips back to her room. No aching feet for her after a hard day of trudging around!

Diego and Glyn at Glassworks performed a general clean up in Flame, some extension of the sets and combining secondary TK passes of the shoes.

 
   
   
 
 
 
 

Advertising Agency: St Lukes Agency Creatives: Mike Hughes & Tim Collins
Agency Producer: Dannie Stewart Production co: Independent
Director: Mike Maguire
Producer: Gustav Geldenhuys
Offline Editor: Winnie & Patrick @ Marshall Street

Glassworks Team:
Flame artists: Diego Vazques Lozano (Cocoa Creme & Funky Do) & Glyn Tebbutt (Star Azure)
Producer: Anthea Mousley
 
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