This is the latest instalment in a series of ads for De Telefoongids, the Dutch phonebook.

The commercials follow a humble lorry driver that advertises in the publication and, would you believe it, finds fame as a result. Our hero has now had to take drastic measures and hide out on a private island as a result of his notoriety. This ad follows a leading TV presenter on his trip to interview the now superstar lorry driver to see how his life has been affected by his new found celebrity status.

Post was more extensive than initially meets the eye. The helicopter shot with the island couldn't be caught in camera, so a blue screen background was shot and the island composited in. Various animated computer screens, the writing on the side of the van and magazine/newspaper shots were also composited into their relevant shots by Benoit and Steve. Interestingly, the helicopter wasn't red to start with, and a colour change was another job for the boys.