This ad for the latest EA racing game features anarchic driving around Paradise City, all set to the popular Guns 'n' Roses track of the same name.

Wieden and Kennedy Amsterdam collaborated with Glassworks to create thirty seconds of crazy collisions. Seven cars, each sporting a 'tag' above its roof, skid, slide and speed to their destination in a racing frenzy, eventually coming to a standstill and spelling out the game's slogan: "Team Up And Take Down Paradise Together".

An opening/end device of the stencil artwork of the car was built in 3D, then composited by Billie in Flame. Each car was tracked in flame in order to add the gamer tag above, which then had to be repeated in a total of five languages. Finally camera shakes were added to make it extra effective.