Wieden and Kennedy Amsterdam and director Sean Ellis bring us this violently dramatic piece for the latest game from EA, "Black".

A set of double doors open into a serene room in an Italian palazzo, filled with beautiful antique furniture and ornaments. Italian opera starts playing and the camera pans around the room revealing ancient busts on top of plinths and a grand piano nestling in the corner.

As the operatic vocal kicks in, completely without warning bullets shower the interior, pummelling the walls, destroying everything in their path. The viewer is the gunman, riddling the room with bullets, annihilating the piano, smashing statues, doors and bookshelves to pieces. There is a short break in the mayhem as a screen on the wall allows a sneaky peek at the game itself, which, too, is promptly destroyed, culminating in a huge explosion.

The action was shot in one take using three cameras. Duncan Horn added extra bullets to aid the synchronisation and created explosions for the last three shots. Glassworks tasks also involved various pieces of beauty work and build of the packshot.