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Competitive Dads are a well-known phenomenon. In this ad for the Smarty Pants game on the Wii, this chap pits his wits against his family in a particularly over zealous fashion.

Answering tricky questions, dancing and virtual fighting all seem to be talents of this enthusiastic father, who beats the kids hands down and celebrates like a football pro.

Tareq created the grade, while the conform and compositing of the screen shots were performed by Benoit in Flame.

 
   
   
 
 
 
  Advertising Agency: Wieden + Kennedy
Agency Creatives: Rick Chant, Barney Hobson, Eric Quennoy and Mark Bernath Agency Producer: Matt Minor
Production co: Czar Director: Bart Timmer
Producer: Sybrig Stork
Offline Editor: Ken Rosenburg @ Joint
Glassworks Amsterdam Team:
TK operator: Tareq Kubaisi
Flame artist: Benoit Mannequin
Producer: Charlotte Williams
 
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