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his highly charged commercial for EA Sports' latest FIFA game should really psyche up the footie fans out there.

We open on an ominous note, a man rocking back and forth in his chair. The voiceover states that "reality's just a dream". An old lady peers around her door downstairs and for the first few seconds we'd be forgiven for assuming he's in some kind of mental institution until our man packs his bag, leaves the house and heads for the football stadium.

He wanders into the crowd, one of many thousands of fans, but then surprises us by jumping over the barrier, unhindered by the police guard. He strolls onto the pitch, pulling a football out of his bag and ends up face to face with two of the world's biggest players, Rooney and Ronaldhino. The huge crowd cheers as he throws his head back and roars in the centre of the pitch. He is living his dream.

Glassworks played a sizeable and yet unnoticeable role in the ad. Diego in Flame and Daniel in 3D worked closely on the post-heavy project. The stadium, originally shot in Barcelona, had to be rebuilt to resemble a generic football arena. The crowd had been shot on green screen and painstakingly composited into the stands, all 11,647 of them in one particular shot! By the same token, Rooney and Ronaldhino had to be comped onto the pitch. Diego also designed the titles and Daniel had to track the camera movements in 3D, as much of the ad was shot using handheld cameras.

 
   
   
 
   
 
  Advertising Agency: Wieden and Kennedy Amsterdam
Agency Creatives: Joseph Ernst & Greg Clampffer
Agency Producer: Neil Henry
Production co: RSA
Director: Johan Renck
Producer: Annabel Ridley DP:
Chris Doyle
Offline Editor: Adam Marshall @ The Whitehouse
Glassworks Team:
TK operator:
Tareq Kubaisi
Flame artist: Diego Vazquez Lozano
3D: Daniel Jahnel
Producer: Romilly Endacott
Roto: Lucita Peek
 
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