Following on from the BTAA Craft Award winning commercial for EA Games 'Black', Glassworks demonstrate some more impressive work on the launch of the new game 'Def Jam - The Weapon Within', this time in collaboration with The Brownlee Brothers and DraftFCB USA.

A mass of cells and veins in the opening shots suggest that we're rooting around in someone or something's body. We cut to a heart beating which morphs into a pulsing speaker, pumping perfectly in time to the commercial's soundtrack. The 'camera' rapidly pulls back, out of the body of a video game character and into footage of the game itself. The voiceover states "The beat is my weapon and I will use it... to break you down".

The combination of building biologically accurate human organs and fitting all the action exactly to the beat was a challenge relished by the Glassworks crew. Using footage from real operations four weeks was spent in 3D modelling and animating the organs to exactly match the references from surgical cameras. It was all composited together in Flame, creating the 'speaker heart' and ensuring perfect synchronisation between music and movement.