Potential holidaymakers are compared to clouds in this new ad for Expedia’s web travel service. We see one isolated fluffy cloud floating through the sky crossing three iconic cities, New York, Venice and London. This cloud can drift exactly where it wants to, just like an Expedia customer.

This aesthetic piece of work was achieved using an interesting technique. The whole ad is comprised of a series of stills which were stabilised by Tristian in Smoke. Glassworks’ Daniel Jahnel and Will Davies also built the CG cloud which was composited into the images.