This feast for the eyes and ears from Alex and Martin at Partizan attempts to set the new Fiat Bravo apart from its peers as it asks the question ”Haven’t we all seen enough of ordinary?”

The speedy little red car whizzes along a country road, past surreal rural floating landscapes hanging in the air. The sky is dramatically dotted with thunderclouds and lens flares bounce off the car’s bodywork. The visuals are partnered by ominous, dark music with a heavy beat. On the number plate we read the start of the sentence: “Haven’t we”.

There is a rapid turn and we enter a tunnel and come face to face with the Bravo, which sits under a retro psychedelic multi-coloured ceiling. This time, “All Seen” is revealed on the front plate. The feisty car doesn’t hang around long, but zooms off and dances around in a dazzling light show, pulling up and revealing “Enough of”. Once more the camera pans round to reveal an exit, which leads into an arctic world with numerous suspended mirrored cubes. As the car comes to a standstill, we see it reflected in one of the blocks, where there is a mirror image of the final word in the ad’s rhetorical tagline: ordinary?

A brief allowance of three weeks for post was a real challenge for Flame artist Ian Richardson and the 3D team. Stabilising and time warping the plates alone was an incredibly complex process, requiring immaculately precise timing within the speeded up footage.

Careful matting of all the environments had to be carried out before the integration of the 3D elements, the islands and cubes. The tunnel scene involved 3D and 2D sharing a tracked camera move from the actual footage. Clean up was extensive, involving removal of unwanted reflections and ridding the snow of dirt and tyre tracks.