It's marg, Jim, but not as we know it...

This clever play on the Star Trek genre should prove to be really successful for Flora's Pro Active Spread.

A 'space ship' drifts through a weird environment, its crew and passengers on the bridge marvelling at their surroundings. Their tranquil moment of awe doesn't last long, however as there is a collision and the huge jolt sends them flying. After a tense pause the captain dramatically announces... "It's cholesterol". The ship is stuck fast between big sticky white spheres and it's looking bad for the explorers. Thankfully heroic green lasers appear from behind them, saving the day by annihilating the pesky balls and freeing them from their trap.

Rapidly the camera pulls back and reveals exactly what we've been witnessing. These intrepid space travellers weren't exploring space at all, but mooching around in someone's stomach, more specifically a woman in her kitchen, happily munching on some bread spread with Flora pro-active.

The commercial was a huge job for the Glassworks team. Once Tareq had worked his grading magic, there were six weeks in 3D and three weeks in Flame to perfect the piece.