These four commercials for the latest Ford Fiesta
demonstrate the car's superior intelligence when juxtaposed
with an inadvisably inquisitive 'Dogbot'.
Each ad shows us a different element of the ingenious engineering
that has gone into the design of the new Fiesta. In 'Moon",
the sleeping Dogbot wakes up to a bright white moon above
him. He decides to investigate and jumps onto it, digging
his metal teeth in and pulling it out of the sky, landing
on the ground with a bump. Completely unfazed by being left
in the pitch black the clever Fiesta switches on its light
sensitive headlights.
In 'Bath', once more our stupid Dogbot finds something else
he shouldn't be meddling with. He launches himself into a
tank of water and suffers a painful electrocution. Fiesta
coolly removes the splash back on its windscreen with its
rain sensitive wipers. 'Gramophone' and 'Hydrant' illustrate
its built in MP3 connectivity and Bluetooth Voice Control
respectively.
The Dogbot was designed completely from scratch at Glassworks
in a direct collaboration with the Brownlee brothers. The
3D department spent a number of weeks building, texturing
and animating the creature. Alastair attended the four day
shoot in preparation for rigging and tracking the mechanical
canine alongside Tony Landais. Andreas was chiefly responsible
for the lighting and rendering and its final construction. |