Agency Proximity London, director John O'Driscoll and Glassworks have created another set of Coronation Street sponsorship idents and break bumpers in the popular series for Harveys furniture store.

This time the spots focus on the cutesy salt and pepper pots from the Corrie watching family's kitchen, who are being utilised as an anchor for our action man, who is carefully lowering himself down from the dining table to get a good view of the telly. The salt and pepper King and Queen teeter on the edge as he lands on the floor and peers through his binoculars.

A number of five second spots play out various scenarios, including the same doll scrabbling up Dad's coat sleeve to hide and a cheeky little bottom tap between the pottery couple.

Once again, each object was built, animated and rendered by the Glassworks 3D team. They were then carefully composited into the shots by Aleks in Smoke, which also allowed the edit to be tweaked once the 3D elements were in place.