Warren du Preez and Nick Thornton Jones collaborated with Glassworks to create this unique piece to promote Johnnie Walker's finest Blue Label whiskey for BBH New York.

What started as a stills campaign - far more in keeping with the boys' usual realm of fashion photography - became an abstract, arty film with a totally unique look. The viewer can just about make out the shape of a man making his way through a room, a mass of golds, beiges, browns and black, swirling as oil would sit on water. He bypasses what looks to be a sultry woman and moves towards his ultimate destination: a bottle of Johnnie Walker Blue Label. The tagline reads: "For those who know what to look for".

The whole scene was shot in live action and all the distortion created in post, specifically Adam Leary's work in After Effects.