Lowe Worldwide's new campaign for Johnson and Johnson's Soothing Naturals range aims to demonstrate the 'magical' qualities of its new cream using flighty flower fairies.

We open on a mother enjoying playing with her young baby boy in the sunshine in their garden. As she strokes his skin, she frowns as she notices he has a patch of dryness on his face. Much to the delight of the child, gorgeous little fairies mischievously begin to confer and conspire and eventually come to the rescue by mixing olive leaves and camomile plants to make Soothing Naturals. The next time Mummy strokes his skin it is wonderfully soft.

The final look took over 6 weeks in Flame and 3D at Glassworks. Firstly, Jon Park and Linda Johnson built the 3D wings. After the initial blue screen shoot where the children were shot on wires, the wings were composited onto their backs and the finished fairies composited again onto the shot backgrounds by Duncan Horn.