This spot for M & C Saatchi illustrates how Lucozade can replace loss fluids quickly during exercise. Directed by Warren Du Preez and Nick Thornton Jones through Brave, we see moisture moving from an athlete's body then magically being replaced when she drinks Lucozade.

Preparation for the shoot included making a cast of the actress' head. This was then laid on its back while black liquid was sprayed over the face to achieve the dripping effect away from the head. Also, a rig was built with an internal cam to give the head the movement of a person running.
Once in flame the water droplets from the cast head were painstakingly composited onto the real human head to achieve the disappearing effect. Movement from the rig had to be matched to the movement of the actress running in order to achieve the flawless effect.