Glassworks have just completed the first in a new series of four cinema commercials for Orange. Following up from the ever-popular spots featuring such huge names in film as John Cleese, Steven Seagal and Patrick Swayze, once again they aim to encourage cinema audiences to switch off their mobile phones in order not to ruin the impending movie.

This time our two pontificating protagonists interrupt Michael Madsen of ‘Reservoir Dogs’ fame as he acts out a scene in his new film ‘The Phone Box Killer’. As he makes an anonymous call from a phone box, the boys step in to protest that he should be using an Orange mobile phone and video-calling his victims, which defeats the entire object of the narrative and, naturally gets him instantly arrested.

Once Tareq created the grade, Glassworks’ Ian Richardson composited a moving train into the background of the first shot and conformed and created titles for the whole piece.