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In the latest Pepsi extravaganza, "Members of the public" were 'interviewed' and asked the question: "What would happen in your ideal Pepsi ad?" - They responded with a variety of creative and imaginative scenarios, all involving their favourite footballers. The resulting ad, however, must keep apace with the interviewees' ever-changing and increasingly random responses. The overall effect is a frenetic and fast paced spot.

Glassworks staff (2D & 3D) went onset to supervise the shoot. Tareq graded all of the rushes.

None of the actual footballers were shot on location so extensive green screen cleanup/compositing was required. Our 3D dept created all of the effects which range from whole forests growing in seconds, footballers being stranded on asteroids covered in turf whilst dribbling the ball and avoiding speeding NYC yellow cabs, to helicopters hovering over deserted islands carrying super-sized Pepsi logos.

 
   
   
 
 
 
  Advertising Agency: CLM/BBDO
Agency Creatives: Leo Berne & David Bertram
Agency Producer: Betty Bertrand
Production co: @radical media
Director: Tarsem
Producer: Tommy Turtle
DP: Brendan Galvin
Offline Editor: Philippe Doria Machado
Glassworks Team:
TK operator:
Tareq Kubaisi
Flame artists: Duncan Malcolm, Mike Skrgatic, Tom Sparks
Flint Assist: Lise Prud'Homme
3D Supervisor: Daniel Jahnel
3D Artists: Matt Lowery, Tim Sotiri, Steve New
Producer: Phil Linturn
 
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