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In the latest Pepsi extravaganza, "Members of the
public" were 'interviewed' and asked the question:
"What would happen in your ideal Pepsi ad?" -
They responded with a variety of creative and imaginative
scenarios, all involving their favourite footballers. The
resulting ad, however, must keep apace with the interviewees'
ever-changing and increasingly random responses. The overall
effect is a frenetic and fast paced spot.
Glassworks staff (2D & 3D) went onset to supervise the
shoot. Tareq graded all of the rushes.
None of the actual footballers were shot on location so
extensive green screen cleanup/compositing was required.
Our 3D dept created all of the effects which range from
whole forests growing in seconds, footballers being stranded
on asteroids covered in turf whilst dribbling the ball and
avoiding speeding NYC yellow cabs, to helicopters hovering
over deserted islands carrying super-sized Pepsi logos.
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