The latest promo for ex-Streets urban singer and rapper Plan B is an absolute work of art and completely fascinating to watch. Director Daniel Levi at Independent has created a stop-frame animated piece reminiscent of Peter Gabriel's groundbreaking 80's promo for "Sledgehammer".

Thousands of digital stills shot by the director were cut together featuring the artist at what appears to be his home. As he passively performs the song everything in his house appears to come alive. His excitable clothing dresses him differently by the millisecond, he gets covered in creepy-crawlies and kitchen equipment rotates around him, to name but a few scenarios in this visually rich piece.

Phil Linturn and Ian Richardson in Flame at Glassworks paid particular attention to lipsync-ing on an illustrated flip-book and painting out rigs, giving the final polish to the promo.