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The multi award-winning "Stunt City" and "Go Wild" for Rexona had to be hard acts to follow, but this new commercial for the fairer sex's anti perspirant deodorant is obviously up to the challenge.

We open on our female protagonist flying Supergirl style through a dramatic US city-scape to the strains of the famous "Bewitched" title track. It transpires she is chasing an American yellow school bus which she throws herself onto the back of and manages to bring to a halt with her super-strength. Appearing in the front of the bus she hands her two kids their forgotten lunchboxes. Having returned home, she then uses the force "a la Star Wars" her deodorant bottle flying through two walls of the house with the sheer force of this magnetic pull she generates.

One glance at her bum in the gym and our girl switches to warp speed on her treadmill, blowing the plug in the process, and its really not a problem when she's late for her next appointment of the day, as she swiftly transforms herself into a drill, ploughing through the pavement and into a subway carriage. As she stands up, hanging onto the ceiling bar next to a dishy chap, there's not a speck of sweat on her fitted jumper. Boy, can that Rexona keep perspiration and armpit whiffiness at bay during a hectic super-day.

The post production at Glassworks was complex, since every urban landscape and backdrop was built in 3D, only the interior of the school bus, gym and office were live action. James Mann pioneered a technique involving intricate matte painting. The whole ad was carefully composited together by a five-strong Flame team.

 
   
   
 
 
 
 

Creative agency: Lowe London
Copywriter: Tom Hudson
Art director: Lee Goulding
Agency Producer: Jane Rattle
Director: Noam Murro
Producers: Richard Packer and Jay Veal
Production companies: Independent Films and Biscuit Filmworks, respectively
Editor: Tim Thorton-Allan

Glassworks Team:
Post-production and CG Producer: Tim Phillips
3D Artists: Alastair Hearsum, James Mann, Vaclav Cizkovsky, Ruediger Kaltenhauser, Marcus Lauterbach.
Flame Artists: Duncan Malcolm, Duncan Horn, Richard Bainbridge, Glyn Tebbutt, Billie Vine.
 
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