Agency Hakuhodo and the award-winning directing duo Ne-o help Toyota demonstrate its human touch with this thoroughly entertaining sixty-second ad aimed at their Japanese market.

We open on a normal urban scene with a man wandering down the street towards his Toyota. Strangely, he approaches a car that is already choc-full of people, but it doesn't seem to bother him as he reaches in and wrenches up the head of the chap on the driver's side. It turns out the impassive man's head will act as his headrest and his body the seat. The car owner sits on his knee and reaches round for his 'seatbelt', which is simply the man's arms locked together at the front by his fingers. The viewer is in for an enjoyable ride.

The commercial continues with some gorgeously witty moments interspersed with fabulous cityscapes. The airbags are two men crouching in the foot wells with balloons and there are more in the headlamps, painstakingly pointing the beams in the right direction. When it begins to rain a man in goggles materialises on the bonnet and hand operates the windscreen wipers. The coffee cup holder is a 'Thing' style hand sticking out from the dashboard, the speakers are two faces poking out of the back shelf providing the music and as the boot is opened a kind little chap flicks on a torch.

Duncan Malcolm and the rest of the Flame team at Glassworks had some serious work to do. Most of the 'human touches' the car had to offer were carefully composited into each relevant shot, including the 'airbags', 'headlamps' and 'windscreen wipers'.