A bunch of keen corporate types hurry along a large factory floor following an unseen entity. Cut to the focus of their attention: a baby in a business suit being pushed along in his toy car. Their "baby boss" is leading them to a meeting, a pep-talk where he extols the virtues of Velvet: "the stuff my dreams are made of"! He is passionate about his product, making his employees feel the tissue so they can appreciate the softness of its three sumptuous layers.

This kid is really clued-up, especially since as a baby he knows "all about soft and dimpled". Still finding time for a brief rendition of "The Wheels on the Bus" for his team and a quick run around with his ball, he is nevertheless the proud overseer of the Velvet factory, hugging a huge roll out of sheer adoration.

This is the first commercial in Fallon's new campaign for Triple Velvet toilet tissue. Directed by Daniel Levi through Independent, it brings us a whole new, unique face for the product, which should be a hit with the UK's viewing public.

The ad entailed a huge post production process, which was undertaken at Glassworks. The Velvet 'baby' was actually an actress who performed the piece in a paper factory in Prague, with a fully CG baby's head composited onto her shoulders. The final product is the result of exhaustive CG and practical effects, using Glassworks' proprietary software.