BBH's latest work for Vodafone's "Make the most of now" campaign takes us on an adrenalin-fuelled race through a city. Intercut with shots of Lewis Hamilton, deep in concentration, at the wheel of his F1 car, hurtling around a race-track, we are led through a personal vision of racing through a city.

The scripted voice-over tells us of the "decisive moments" in life where "one second can make the most of everything".

The drama unfolds as it is revealed that we have been looking through the pov of a man racing to meet his lover at the station.

Duncan Malcolm performed some seamless post-production trickery to enhance the overall dramatic effect of the spot.