Directed by Neil Harris at Stink for DDB London, these idents offer a humorous take on the benefits of Volkswagen's family saloon.

Each ident uses a real life scenario to demonstrate one of many features of the Passat, each with an impossible twist.

In "Baby", a toddler runs at warp speed on an uphill baby walker. "Poodle", as it's name suggests, features large fluffy canines of the Patagonian variety, whose botty pom poms flash, hazard-light style as warning to a cat that inadvisably crosses their path. A gymnast holds herself at an impossible angle on the high beam in "Auto Hold" and in "Snail", our mobile-home clad invertebrate beams light from his antennae, emulating the ingenious headlamps on the car.

Although a great deal of effects work does not seem evident in the spots, the post production process was complex and lengthy. Intricate compositing and rotoscoping had to be applied to each piece and particular attention had to be paid to animating the gymnast and creating the look of the rapidly racing baby's legs.