In their latest campaign, compassionate supermarket of the year Waitrose aims to demonstrate the quality of its products and just how much it cares about sourcing them. This particular commercial focuses on the treatment of our nation's porkers.

Stuart Douglas takes his photographic skills and uses them to create a warm and wholesome campaign. We witness country farmers carefully padding our little pink free range friends' individual sties with soft hay. Comfortable piggies make tasty sausages.

Tareq is responsible for grading all the Waitrose ads, creating a real depth of colour and texture. The result is a sophisticated campaign reflecting the supermarket's quality and conscience.