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Adidas 'Signs'

Adidas 'Unstoppable Passion'

Adidas 'MLS'

  • Adidas
    'Signs'
  • Adidas
    'Unstoppable Passion'
  • Adidas
    'MLS'

About this video

A visceral and highly-charged call-to-action for true fans of the beautiful game, featuring the world's biggests stars such as Kaka, Beckham, Nasri, Van persie and Nani. Adidas was a broad campaign incorporating TVCs and teaser shorts for both the global market and those specific to the USA, as well as online films for the web and bespoke elements for interactive media. Our head of 2d Morten Vinther and senior CGI specialist Dan Hope were on location to supervise the shoot at the hallowed turf of the Bernabeu stadium and Real Madrid's training ground, before returning to Amsterdam to re-create the famous stadium complete with CGI capacity crowd. Sidlee involved Glassworks right from the start, ensuring maximum return from the limited access to the players, and creating an efficient pipeline from script to air within a tight timeframe.

Glassworks Amsterdam managed the entire post process, from VFX supervision on set, Avid dry hire (expertly cut by Adam Marshall @ The Whitehouse and Ben Jordan @ Workpost), cgi and animation, Nuke and Flame compositing, the beautiful grade created by Ben Rogers for 'Unstoppable Passion' and 'Signs', and Scott Harris on both the 'Signs' and 'MLS' films, through to versioning and final delivery and distribution of masters.

Credits

  • Advertising Agency
    Sidlee
  • Production
    Jimmylee
  • Production Company
    Knucklehead
  • Offline Editor 'Unstoppable Passion'
    Adam Marshall @ The Whitehouse
  • Offline Editor 'Signs'
    Ben Jordan @ Work Post
  • Sound Design
    KaiserSounds

Glassworks team

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