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AB InBev 'Infected By Music'

About this video

One of the world’s largest electronic music festivals Tomorrowland, Anheuser-Busch InBev has launched ‘Infected by Music’ - a cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian edition of the festival (July 22-24) and reaching consumers all around the world.

 

At the heart of the global campaign is ‘Infected’ – an original song and music video made exclusively for AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ. The 3-minute ‘Infected’ music video aims to get people fired up for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get infected by music.

 

Created by Wieden+Kennedy Amsterdam, the campaign and music video are inspired by the inherently infectious music of Tomorrowland and the transformation that happens to consumers when they are immersed by the energy of the festival’s experience and become infected by the music. Created in partnership with Canada, the music video sees people at the festival spark an epidemic of love and dance, as they transform into colorful furry creatures who eventually take over the world. Creatures who only want to dance, be their better, furrier selves, and infect the globe with the vibe of Tomorrowland.

Credits

  • Client
    AB InBev
  • Advertising Agency
    Wieden + Kennedy Amsterdam
  • Executive Creative Director
    Mark Bernath
  • Executive Creative Director
    Eric Quennoy
  • Agency Creative
    Thierry Albert
  • Agency Creative
    Alvaro Sotomayor
  • Art director
    Vasco Vicente
  • Copywriter
    Jake Barnes
  • Copywriter
    Evgeny Primachenko
  • Head of Content
    Joe Togneri
  • Executive Producer
    Tony Stearns
  • Production Company
    CANADA
  • Director
    CANADA
  • DoP
    Daniel Voldheim
  • Executive Producer/ Managing Director
    Oscar Romagosa
  • Vice Executive Producer
    Marta Argullós
  • Art director
    César Martínez
  • Editing Company
    TRIM
  • Editor
    Dominic Leung
  • Assistant Editor
    Elise Butt
  • Audio Post
    Wave Studios Amsterdam
  • Sound Designer/Mixer
    Alex Nicholls-Lee
  • Music artist / Title
    Tiësto & JAUZ / Infected

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